See my Million Dollar Shop® courses here. This is where I go into how to create printables that sell, how to set up a Shopify store that actually gets people to buy, different marketing strategies, etc. I even have a discounted course for you to decide if selling on Shopify is right for you (for a very limited time only (!) at the bottom of this post) That information is at the very bottom of this post where it says: “Ready to start up your OWN Shopify store?”
I had no clue that when I started my ecommerce store June 1, 2017, I would make $52,060 that very first month and hit 6 figures/month within just a few short months.
But pretty soon I knew I was onto something….something bigger than I had ever imagined.
My Shopify store paved the way to my path of making 7 figures/year online, consistently, but it’s not about the money or net worth for me.
It’s about proving the world wrong!
It’s about doing something I love and creating the lifestyle I want to have, regardless of what anyone else thinks or says.
It’s about being home with my kids, my family, and making a better life for them.
14 years, I was married. My ex-husband went off and started having a bunch of affairs and got a few other girls pregnant. He just up and abandoned us one day. I woke up and he was gone. It was a tragedy. I had been a stay-at-home-mom all of my kids lives. I had no income. No means to support myself. No child support, he was just gone without a trace. With no family to help me out, me and our two little ones ended up in a homeless shelter.
Everyone told me to get a job outside the home, including the judge in my divorce, but I stood my ground. I said, “NO!” I refused to leave my kids. Month by month, year by year, I worked from home and figured out a way.
I felt called by God to start a blog and obeyed that conviction. My blog did very well right from the start. I grew a platform and have been doing what I love ever since.
Things change over time, we change and grow and I simply wanted a place to put my new Blogging Binder to sell. I tried a couple other options and they didn’t work well, meaning, they didn’t get good sales. When I put my Blogging Binder on Shopify, the thing started selling like hotcakes! Something about THAT platform, just WORKED!
I added another product and another and another. To this day, I have 74 products in the store and plan on listing a ton more as time goes on.
While my income is fantastic and I get to do something I’m REALLY passionate about (printables), I’ve been creating income reports for my Shopify store mostly because I want to track my OWN progress.
So often, we simply forget the successes and failures of the past and need to look at the data to see patterns to help us grow.
Having that in-depth information handy for my own future reference as well as to help YOU know what works and what doesn’t, so you start out already ahead of the game, is so incredibly valuable.
I hope you’ll join me in this journey. I hope that you’ll enjoy seeing not only my successes, but also my failures, and how I jump those hurdles all along the way.
Shopify Store Income Reports
*please note all traffic is counted as sessions, not pageviews until most recently and all income is revenue, not profits.
I’m still getting TONS of requests for me to update these income reports. 🙂 My original intention was to show the beginnings of a Shopify store and what’s possible, so I didn’t plan to continue them after a certain point, but I am definitely here to serve and want to help in any way I possibly can, so I’ll continue to update these for ya! <3 I’ll have to update them on a yearly basis now instead of monthly though (so sorry), because the information is getting a little repetitive and the post is getting a big lengthy. 🙂
For those looking for 2020 stats, so far, between January 1 and April 30, I’ve made 2,677,544.00 revenue in my printables shop and $565 in sales in my design shop (only open for a super short time due to scammers trying to sell my personal license printables. I don’t recommend having a personal license printables shop AND a commercial license printables shop. It will get confusing for your customers and attract the wrong people if you try to run both. In some cases it CAN work, but in my case, it didn’t and that’s okay.) 🙂
January 2020 – $516,103 (traffic: 20,033 sessions; 117,169 pageviews; 43.48% bounce rate; 2.58 mins average session duration)
This month I hit 100,000 sales in my Shopify store, so I’m SUPER excited about that. 🙂 I wanted to break the income down by category so that you can see which TYPES of things sell the best for me.
Revenue by category (for January):
- Wall art – $360,945
- Binders – $125,394
- Stickers – $21,056
- Kids educational – $7,867
- Coloring sheets – $200
- Misc. – $641
Wall art and binders do pretty good for me. Another thing that does REALLY good is bundles and so I plan to add some more bundles to the shop soon. This month I’m working on a budgeting/saving money bundle that will go LIVE here pretty soon. 🙂 The reason I want to create a saving money bundle is because I pulled a heatmap on my blog this month and one of the top three things people are interested in (clicking) on my site is saving money, so it makes perfect sense to sell saving money stuff. 🙂 The other two things they are clicking is, of course, printables and Shopify, with printables being #1 and saving money being #2. Shopify comes in at #3. Having a blog really helps me know what they want in my store and is a great traffic generator TO my store as well!
December 2019 – $189,618 (traffic: 14,929 sessions; 70,301 pageviews; 46.23% bounce rate; 2.45 mins average session duration)
Please note that because I am doing courses now (beginning in Nov 2018), for all of 2019, I’m not focusing on the shop at all to build it because it’s more passive and courses help people, so that’s more where my heart is. Anything I’ve made or haven’t made in the shop this entire year was a result of me NOT working Shopify! I ran it in 2019 completely passive.
Moving forward in 2020, I want to start paying for advertising (Facebook ads), probably second or third quarter of 2020, so we’ll see how that goes. 🙂 Up till now, I still don’t pay for any advertising for my shop.
I don’t usually pin directly to my store, I’ll write up a blog post and pin that instead and that seems to work better for me at this time (it’s more engaging; people trust a free blog more than a store that makes money for their first “handshake” with you). I also don’t spend time promoting my store on social media. I have YouTube videos of most of my binders embedded within my product ads, but even that I don’t promote on social media, I still DO get traffic from it, which is nice. 🙂
This month I got 1,039 sessions from Pinterest, 162 sessions from Facebook, and 12 sessions from YouTube.
Someone also asked how much traffic I get from my actual blog (not store). On the blog (SarahTitus.com) this month (not counting Shopify traffic), I got 189,067 pageviews. Here’s the thing…you don’t NEED a ton of traffic to make a killing in income. You NEED good, quality conversions. In 2020, I plan to teach about conversions and how to get more. Because listen, if you focus on getting more traffic, that’s find and dandy, but the more traffic you get, the more FEES you’ll pay (newsletter costs, blog hosting resources, etc.) but you don’t have to pay extra for conversions. This is a way I save money in expenses on my blog. 🙂
November 2019 – $195,869 (traffic: 13,217 sessions; 57,439 pageviews; 47.53% bounce rate; 2.39 mins average session duration)
I’ve been asked what my TOTAL income is, not JUST Shopify. To be clear, again, these reports are JUST my Shopify income and I have several eggs in my basket. 🙂 I wanted to give you a breakdown of kind of what I’m looking at, at this point in time.
For November 2019, I made $365,660.90 total (there might be several hundred in misc. income that’s not counted, I’m just adding up the main stuff here to give an overall idea).
How that’s broken out is…
- $195,869 Shopify (printables store)
- $165,540 Teachable (courses)
- $2,870.40 Ads (blog)
- $365.29 Affiliate Marketing (blog)
- $1,016.21 Misc. Income (ebay, network marketing, etc.)
October 2019 – $175,229 (traffic: 11,380 sessions; 49,701 pageviews; 45.66% bounce rate; 2.32 mins average session duration)
This month I gave out my new Undated Daily Planner. Seeings how my regular Daily Planner sells a ton (both sales and freebies to help build my email list), I decided to include an undated version that is not year-specific on 10/23/19.
It was very well received! The first 7 days of its release, it got 2,016 clicks from the email I sent out. 1,344 of those people downloaded the item (a 66.67% conversion), and 33 people left reviews saying they loved it. 🙂
By 11/14/19, it already had 1,905 downloads on it and 39 reviews, a really great start to a new product.
September 2019 – $200,765 (traffic: 12,900 sessions; 55,503 pageviews; 48.28% bounce rate; 2.30 mins average session duration)
This month I released my Coloring Journal. It did REALLY well! Within its first 12 days being officially released (I sometimes release products to my Facebook group(s) first as was this case), but just from the official newsletter email, it got 1,093 clicks and 1,044 people downloaded it from that email within a 12 day span. That’s a 95.51% conversion rate!
I think that the reason it did so well is because it’s similar to a daily planner. Again, knowing my Daily Planner does so well, I created another product that is SIMILAR to it, but not EXACTLY LIKE IT. It’s not a Daily Planner, it’s a coloring JOURNAL. But it does have a lot of the same elements that my Daily Planner has BUT it’s colorable.
My Daily Planners are not colorable, so it adds an added feature, knowing that my audience loves to color and specifically loves MY coloring sheets. 🙂 Within the binder there are stickers, planner sheets, to do lists, calendars, gratitude prompts (another thing I know that does well for me), journal pages (dated and undated options), tons of coloring pages, and some monogram wall art sets that are colorable.
ALLLLLLL these products SEPARATELY do well for me. So putting them all together in one binder, with lots of variation really helped. If I would have just created a binder with just lined pages and a cover, it wouldn’t have done well. But because it has so many other different things in it, types of printables that are popular for me, I think it did really well.
Coloring pages in my shop are a huge money maker for me, so I DO create some binders that are colorable because of it. Keep in mind that whatever is popular on a small scale for you, will be popular on a large one too. 🙂
August 2019 – $262,101 (traffic: 15,060 sessions; 67,595 pageviews; 46.51% bounce rate; 2.30 mins average session duration)
This was a really great traffic month for completely passive income!
My top four selling products this month (based on profits, not number of sales) were:
Notice that my Christian stuff is selling well. I notice that for coloring sheets too, my Christian coloring sheets sell better than anything else. I think that maybe there’s not a lot of Christian printables out there (?) and so, what I have for faith does pretty well for me. You could also try adding those things to your store and see if they sell good for you as well. 🙂
July 2019 – $154,320 (traffic: 10,665 sessions; 43,759 pageviews; 48.80% bounce rate; 2.17 mins average session duration)
One of my friends asked for a breakdown of sales by day. I think it’s great to see day by day progress so this month I’ll share my daily income totals:
- July 1: $159 (not sure why that day is so terribly low)
- July 2: $3,406
- July 3: $61,743 (newsletter day)
- July 4: $13,742 (sent a newsletter, non-store related)
- July 5: $6,327
- July 6: $3,602
- July 7: $2,650
- July 8: $2,907
- July 9: $2,521
- July 10: $10,318 (newsletter day)
- July 11: $3,466
- July 12: $1,677
- July 13: $1,071
- July 14: $2,045
- July 15: $1,821
- July 16: $1,428
- July 17: $6,221 (newsletter day)
- July 18: $2,952
- July 19: $1,767
- July 20: $1,425
- July 21: $1,311
- July 22: $1,653
- July 23: $1,767
- July 24: $1,587 (newsletter day)
- July 25: $1,730
- July 26: $1,870
- July 27: $3,364
- July 28: $2,338
- July 29: $2,097
- July 30: $2,565
- July 31: $2,790 (newsletter day)
June 2019 – $42,380 (traffic: 4,993 sessions; 13,872 pageviews; 59.45% bounce rate; 1.50 mins average session duration)
This was a REALLY low month for me. Summers are always my slower seasons because so many people are spending time with family, their kids are home so things are more hectic, and they are oftentimes, taking vacations. It’ll pick back up next month, but when I started blogging a few years back, I never, in my wildest dreams, imagined I could ever make $42,000 passively in ONE month on ONE platform! Wow. It truly is a blessing. <3
May 2019 – $207,252 (traffic: 11,869 sessions; 41,053 pageviews; 52.92% bounce rate; 2.17 mins average session duration)
I have a SUPER HIGH return customer rate. This month, it was 64.99% and it hangs around 50%-65% usually. Sometimes it dips, but it’s pretty stable. This is because the main way I promote my store is through my email list.
My way of selling is pretty unique. I don’t focus on sales. All I do is focus on getting someone to take a free thing that I create that is of high value, so I stand apart from my peers. If I can get them to take a freebie, they get on my list, then it just becomes about them getting to know me, me getting to know them, and most importantly, being engaged with them in order to meet their needs.
Meeting people’s NEEDS is the #1 way to actually MAKE money! Just focusing on getting them in your inner circle, then find out what they need… create it, and they are sure to buy! It’s not salesy at all. You’re just focusing on getting someone to take a freebie, then asking them what they want.
April 2019 – $1,871,074 (traffic: 18,389 sessions; 61,398 pageviews; 48.51% bounce rate; 2.01 mins average session duration)
I hit on a REALLY massively huge nerve this month and I plan to go back to this nerve and do it every month once all my courses are set up (it’ll take me about a year to get there), but the good thing is, I know EXACTLY what to do to make a stinkin’ FORTUNE with Shopify (!!!), I just have to get all my courses work done (which is asked of me by God to do these courses, so I have to do it and it’s the first priority). 🙂
With this new strategy in place, I suspect I can make $26M/year projected in my Shopify store, so we’ll see (it’ll take LOTS of testing, but I think I can replicate it on an on-going basis). It’ll take me a good year to year and a half to finish up what God has asked me to specifically do before I can get back to it and test it all out. That’ll give me time to adjust to the increase in income emotionally. I don’t want to become some haughty jerk because I make a boatload of money, so I want to ease into it when I get there. I’ve found that making a lot of money is more of an emotional journey than anything else. My goal is to always remain humble and stick close to my roots and serving others. <3
March 2019 – $191,670 (traffic: 11,490 sessions; 37,806 pageviews; 55.40% bounce rate; 2.07 mins average session duration)
This month, the biggest draw to my store was my free Easter Binder. Usually I share a brand new binder with my audience, but this month, I shared an older one that does well for me, which I do a couple times a year just to give myself a little break. 🙂
Between 3/26/19-5/22/19, it received 4,261 clicks, 2,165 downloads, and 88 new reviews. The reviews conversion rate ends up being a hair over 4%. This is totally sucking and due to my going with a new company. I plan on switching to a new reviews app just as soon as I get my courses done and can swing back over to work in my store, but I hate the reviews app because the conversions plummeted since I switched. My previous one got me on average between 11%-19% if memory serves. I know it was really high. Just a massive difference. To note, the average reviews conversion rate is 7% for people.
I go through Judge.me and I don’t recommend it if you want high conversions. It’s free (and cheap for the paid plan), but you get what you pay for! 🙁
For download conversions, it’s 50.80%, which is around right on track. Usually my conversion rate is between 60%-80% on average. Sometimes it’s been in the 90’s! 🙂 Sometimes, it’s a little lower, but my conversions for downloads are always super high.
February 2019 – $81,640 (traffic: 8,615 sessions; 26,146 pageviews; 56.62% bounce rate; 2.00 mins average session duration)
This month was a pretty low month for me. My free binder of the month was my Conversation Starters Binder. I worked really hard on the binder and it did pretty well for me (it has made $57,051 since it’s release on 2/12/19 through 01/13/20), but it’s not one of my best selling binders. In fact, it doesn’t generate a lot of income at all.
I think the reason it doesn’t do as well as others is because it’s not my normal girly colors. It’s a blue-ish color. I tried to make it neutral with the intention that boys would be using it too (with their wives) and I think that I made a major miss on it. I think sticking to my normal branding of girly colors is best for me and this was a great lesson to do so. I didn’t LIKE the design of the binder (because it’s not girly) and so maybe it’s harder to sell (a mind thing).
Another reason is because I think that someone can easily look up conversation questions online. Why pay for it? $57 for a binder is a pretty steep price, even if there’s a sale, for something you CAN get free. Of course, a lot of research went into this product, but still. With that said, I have to keep my binder pricing in line with each other and can’t just give this one for like $7. So that is the downside when pricing. They all have to play well with each other so each binder better be a home run and worth the costly price tag and I don’t think this one was.
The last reason I think it doesn’t do as well is because my audience is mostly moms. Moms who are married, don’t seem to feel the need to get to know their spouses. It’s usually more of a dating thing. I really WISH that more women WOULD take the time for date night and spend time getting to know their husbands. I think NOT doing it, is a huge shame. But moms are so busy trying to carry everything and especially if they’ve been married for a really long time, I get it. It didn’t line up with my target audience. It’s another great lesson to always create things for who you are serving.
January 2019 – $188,848 (traffic: 15,291 sessions; 52,317 pageviews; 54.14% bounce rate; 2.16 mins average session duration)
Please note that because I am doing courses now (beginning in Nov 2018), for all of 2019, I’m not focusing on the shop at all to build it because it’s more passive and courses help people, so that’s more where my heart is. Anything I’ve made or haven’t made in the shop in 2019 beginning now and moving forward, is a result of me NOT working Shopify! I will run it in 2019 completely PASSIVE and focus on courses.
Also, I want to note that starting NOW, my SHOPIFY income will be going DOWN! Because of what I mentioned above but also because I took out ALL my BUNDLES off Shopify. Bundles are 60% of my Shopify income and am moving the bundles over to Teachable (as courses), updating them, doubling the size of them, etc. and charging more.
It’ll take me 1.5-2 YEARS to get all my bundles from Shopify to Teachable, so there’s a window there where I will make less OVERALL, but as a business owner, for ME, this is a good, strategic move to make because I will make MORE with a course on Teachable than a book bundle on Shopify per sale and I ALWAYS look at conversions the most. Courses make more money than bundles. So the TYPE of product you sell is very important.
That major change led to less sales this month and I’m not sure EXACTLY how it’ll affect my income moving forward, but 60% is gone so it’ll be less (but again, I’ll make more on Teachable with courses per sale and I’ll add a bunch of other courses to Teachable too that were never bundles on Shopify too). 🙂
December 2018 – $433,188 (traffic: 18,252 sessions)
Because I started going full-on into course creating mode (teaching you all about how to build a successful, winning store on your own, what to sell, and how to sell it, I didn’t have enough time to create FULL posts for income anymore. Also, I found that creating full income report posts weren’t needed because 1) my income is very established now and 2) a lot of the income reports posts are now becoming redundant.
Secondly, Google SEO changed and it’s better to create one BIG post instead of a series of posts all linking to each other now. Those are some of the reasons I stopped posting full blog posts on Shopify income. I’ll continue to update this page with my stats though and keep that going. 🙂
November 2018 – $343,344 (traffic: 13,793 sessions)
I’m creating a course this month, and it’s fun because my BETA testers are basically telling me exactly what I need to teach them and I love the open communication and getting to know them more! <3 I also have some free stock photos for you, and a free printable too. Plus, I share my 5 biggest lessons I’ve learned this year!
October 2018 – $272,074 (traffic: 15,914 sessions)
You might be surprised to know there are a lot of things I HATE about selling online. This month I answer some reader questions which makes this post sooooo valuable!
Questions addressed in this post are:
- What is the most important thing to do when starting your own Shopify?
- I would love to learn how you setup the email funnel after a sale.
- Will I need to buy ads?
- With my blog I struggle to get enough traffic to make affiliate marketing and any kind of advertising work. So, it seems that you would have the same issues with a Shopify Store…?
- How do you balance out your life and make money?
- Can I set up a successful store with only a few (currently 3) products?
- How do you make it clear from the get go that your items are unique and worth the buy?
- How does Shopify compare to other online shopping platforms such as Etsy, Ebay, etc.?
- Does Shopify allow sellers to market their MLM e-commerce items on their Shopify store? I sell Plexus and would love to know if I could utilize Shopify to share my link.
- Where do you get your photos?
- What have you found to be the best copy to write for your products? Is it short and just the facts? Answering a problem or meeting a pain point? Is this information put into the description itself on Shopify or is it put on a sales page on the blog.
- What is the best converting copy for marketing your products?
- How much of your sales come from advertising on Pinterest?
- Does this format give you the ability to work more effectively, but less hours and provide a sustainable income?
- I already have a blog so I just started a WooCommerce shop. (It hasn’t actually made any sales yet though). WooCommerce lets me “sell” affiliate products, does Shopify?
- How do I build a loyal audience that likes to hear what I have to say or what I have to offer them?
- Do you have to have your own products to have a Shopify store or can you do drop shipping? Which is better?
- What is the best way to advertise and get your name out to potential customers?
- How do I run ads on a Shopify store?
- What skills or background did you have to help you start out?
- Can Shopify help someone with a zero mailing list and low page views?
- How do you come up with the ideas?
- Do you have to know a lot about technical computer programs to make Shopify work? I am not very computer savvy, but would love to be able to work Shopify.
- Is this truly for everyone and can this be used for any theme?
- Why is Shopify better than alternatives- what makes it stand out from others like Woocommerce etc?
September 2018 – $242,113 (traffic: 13,610 sessions)
This month is about where my traffic for Shopify comes from. I also show you a DAILY income breakdown for my printables store, what my business expenses are, and what income source pays my mortgage!
August 2018 – 321,206 (traffic: 22,119 sessions)
This month, find out what my FAVORITE part of analytics are, and what tells me EXACTLY what to create more of in my store? Also, this ONE bundle made over $52,000 this month; find out which one!
July 2018 – $474,653 (traffic: 14,481 sessions)
I stopped working 80-120 hours a week, thank the Lord! Let me show you how I make passive income with Shopify now!
June 2018 – $138,945 (traffic: 10,920 sessions)
I had 2 new binders out this month and one was completely FREE! Interested in what the key is to selling products successfully, and how I give back to other bloggers? Find out in this month’s income report.
May 2018 – $133,031.80 (traffic: 16,861 sessions)
This month I tried out “pay what you want,” and you may be surprised at the results! Also, one of my binders hit Google’s first page search results…guess which one? Plus, find out how many sales came from ONE email pitch.
April 2018 – $129,541 (traffic: 17,074 sessions)
Want to know when and why you should release new products for FREE? Keep reading! I also shared my #1 marketing focus in this month’s income report!
March 2018 – $137,522 (traffic: 20,691 sessions)
In addition to releasing TWO new binders this month, I also give you a little background of the team process for creating each binder!
February 2018 – $152,217 (traffic: 15,256 sessions)
A romantic system came out this month and was quite popular! But not all new types of products I launch are always hits. Find out which one wasn’t in this month’s income report.
January 2018 – $229,871 (Shopify part for income and traffic: 20,939 sessions)
In ONE day this month I made $40,354, but I’ll never forget how it all started. I share how I used to live on $18k a year, what my business expenses with a blog and store are, and my picks for social media helpers and affiliate programs.
December 2017 – $254,090 (traffic: 13,525 sessions)
I love coloring sheets – see what my three most popular coloring sheets were this month, and how much time they take to produce. Find out my hourly work at home rate and of course, my top 5 products for the month.
November 2017 – $133,676 (traffic: 13,298 sessions)
This month is my 6 month stats of having my Shopify store! I also have another blogging bundle, and another new type of product. See how they did, and check out my top 5 products of the month!
October 2017 – $124,036 (traffic: 15,036 sessions)
One of my new binders makes me $2,000 every month, and the other new binder has a conversion rate of 60.48%! Wonder what they are? Click this income report find out!
September 2017 – $251,276 (traffic: 10,026 sessions)
Wanna know the key to the new Financial Freedom Bundle selling so well? I spill the beans in this month’s income report!
August 2017 – $40,917 (traffic: 12,021 sessions)
Find out what course I purchased that “changed everything for me, and to date, it is my #1 course I’ve ever purchased.” I tell you exactly what 3 things I learned from it that are amazingly beneficial and how it helped me take my business to the next level.
July 2017 – $69,707 (Shopify part for income and traffic: 8,153 sessions)
This month, I share a little more about what I make, not only in my Shopify store, but also on the blog! Check it out!
June 2017 – $52,060 (traffic: 7,233 sessions)
You’d be amazed at how my Shopify store experience all started. See the shocking thing that happened on day 13 of “opening” my store! Have you ever heard of a 91% conversion rate? See all the details of my very first month on Shopify!
Ready to start up your OWN Shopify store?
If you’d like to find out if Shopify is the right path for you and your situation and all the different types of things you can sell, for an extremely limited time, you can grab my course, Top 13 Things to Sell in Shopify (That Make the Most Money) for 50% off when you click here and use special discount code (if needed): SHOPINCOME
Want to start with Shopify right NOW? Click here and you can get a 14 day trial FREE! Time to improve your success rate. It just might be the best move you ever make. It certainly was for me! 🙂