I now make $3.7 million/year selling digital printables on Shopify. It was a slow and steady climb, but it’s been an amazing ride that has changed my life forever and brought me to 7-figures. See all the Shopify store income reports here. My hope is that I can inspire you to the possibilities of selling your own products and making a lot of money, while serving others, enabling you to truly live your dream life. <3
Maybe you’ve been wanting to start a store, but don’t know where to start or what platform to choose.
Maybe you’re scared to start a store because you don’t know how you’ll possibly be able to drive traffic to it.
Maybe you already have a store and can’t understand why you’re not making anything but chump change in it.
Maybe you’ve spent some time on your store and seen only crickets in traffic.
Maybe you’ve tried other platforms like Etsy, ebay, Amazon, Creative Market, the list goes on and on and have seen a little bit of money, but know there’s more out there for you.
Whatever your situation is, you’re in the right place! Opening up my own Shopify store, very quickly changed my entire life, and while I’m not promising massive amounts of money your very first month, what I AM saying is that most people don’t realize the POWER having your own Shopify store has.
Today, I’m going to be talking about my exact steps of how I earned $52,060 my first month on Shopify.
How I Earned $52,060 My First Month on Shopify
Most of you know that I’ve been selling on ebay for over 20 years now. Back before they were even CALLED ebay. 🙂 I was just a teen back then, but really realized the power of selling things online. It was a whole new world for me. An exciting world.
But there are several things I’ve always LOATHED about selling online.
- I HATE to ship products.
- I hate keeping track of inventory.
- I hate keeping everything perfectly organized to sell.
- I hate not being able to find something right as it sells.
- I hate following someone else’s rules.
- I hate when they CHANGE said rules and I have to go back through all my ads and completely redo all of them to comply.
- I hate feeling like I have no ownership over the store. Like I’m powerless.
- I hate not having the capability of making certain sales the way I want them to be, instead of working with the basic tools they give me.
- I hate being at the MERCY of a customer who does something shady and leaves bad feedback and everyone thinks it’s ME who has done something bad. Or competitors who leave negative feedback to ruin you (yep, it’s happened!)
So, while there’s a lot of good things about selling on a platform like eBay or Etsy, there are also a lot of bad things you MUST accept in order to sell on someone else’s “turf.”
I sold on Amazon, I’ve sold on Creative Market, I’ve sold on ebay, I’ve sold on a membership site, I’ve sold on a stock photo site, and I’ve sold on Shopify.
For me, out of all the options I’ve tried, Shopify is, HANDS DOWN, the best way to go.
It happened one night, in the middle of the night on June 1, 2017. I was creating a product and I had the option to put the product somewhere. I was with a membership site at the time called Podia and loved them, but this product I was creating (a Blogging Binder) didn’t FIT the Podia platform very well.
I remember debating in my head.
- Do I start a store?
- If so, which one?
- I’ve never ran my OWN store before.
- I’m NOT technical. How do I solve the problems when they come up?
- What do I do?
I was mulling all this over in my head when I said to myself, “I’m just going to go for it. I’ll open a store. If it sucks, it sucks, but I can at least try.”
Those words still make me cry every time.
I simply put a “SHOP” link in my navigation bar on my website on day 9 of having my store.
That was it. Nothing else at all.
I started noticing super quickly, that I was getting 100 visitors a day to my shop just from my blog. I had one product. My store was completely empty and there were all these people coming to look. I was astonished by the amount of people so quickly checking it out.
My first 8 days, I didn’t make any money. I didn’t advertise or tell anyone about my store in any way, shape, or form.
Day 9, I put the SHOP link on my blog, SarahTitus.com, and got 101 visits, no money.
Day 10, 85 visits, $81 in sales.
Day 11, 97 visits, $5 in sales.
Day 12, 146 visits, $30 in sales.
Day 13, 578 visits and $1,454 in sales (without any promoting to any social media or paying for ads). In fact, I didn’t start promoting on social media until November 12, 2017. I pinned one ad on Pinterest. Since then, 5 months later, I still haven’t pinned but maybe 15-20 ads this whole time, and I’ve never paid for ads.
Day 13 is when I knew I hit on something major.
THAT’S when I started really knowing that this could work.
$1,454 in ONE DAY!
I….WAS….SHOCKED. Literally and utterly shocked.
From then, I went on to start making significant money in my store.
Day 14, 306 visits, $280 in sales.
Day 15, 176 visits, $22 in sales.
Day 16, 115 visits, $17 in sales.
Day 17, 107 visits, $0 in sales.
Day 18, 97 visits, $7 in sales.
Day 19, 165 visits, $10 in sales.
Day 20, 252 visits, $380 in sales.
Day 21, 163 visits, $45 in sales.
Day 22, 120 visits, $42 in sales.
Day 23, 152 visits, $22 in sales.
Day 24, 104 visits, $10 in sales.
Day 25, 113 visits, $0 in sales.
Day 26, 150 visits, $60 in sales.
Day 27, 734 visits, $3,484 in sales.
Day 28, 275 visits, $549 in sales.
Day 29, 1,200 visits, $34,114.25 in sales.
Day 30, 510 visits, $9,000 in sales.
My first month having the store (June 2017), I made $52,060 and got 7,233 in traffics.
Most of my free work time went to the opening and learning of the new store (I always just work 1-2 projects at a time so I’m not scattered all over the place. I’m NOT good at multi-tasking!!!)
Conversion rates that first month were between 8%-23% on the promotional emails I sent to my list (at that time, I had 35,868 newsletter subscribers). One email, believe it or not, got 1,524 clicks (per ConvertKit) and 1,399 of those clicks, purchased, which comes out to be a 91.79% conversion rate.
I would interject here that ConvertKit says I got 1,524 clicks in ONE day, but according to Shopify, the highest amount I received all month was 1,200. The stats between ConvertKit and Shopify are off a little bit. I’m not sure as to what measurements each company uses for traffic analytics, but wanted to mention the discrepancy for transparency reasons.
But seriously 91% conversion rate, that’s like unheard of! Average conversion rates are between 1%-3%! Obviously, I priced the product too low and have upped a few prices in the store pretty quickly after. After I upped the prices, they still sold like normal, so I feel I’m still really fair in prices.
Here’s what my products and sales looked like this month:
Please keep in mind these totals are gross, not net, though the profits are pretty stinkin’ awesome too! 🙂
My top 5 selling products this month are:
My Million Dollar Shop®
If you are new in your store or it’s not making what you want, carve out the time for it, and check out my Million Dollar Shop® courses, here.
They have all the tips and tricks that I’m using to crush it in my store, and it goes into massive depth of all the ins and outs of what to do. I hope you check them out, and I hope your store flies!
Ready to start up your OWN Shopify store? Click here and you can get a 14 day trial FREE!