See all the Shopify store income reports here.
Maybe you’ve been wanting to start a store, but don’t know where to start or what platform to choose.
Maybe you’re scared to start a store because you don’t know how you’ll possibly be able to drive traffic to it.
Maybe you already have a store and can’t understand why you’re not making anything but chump change in it.
Maybe you’ve spent some time on your store and seen only crickets in traffic.
Maybe you’ve tried other platforms like Etsy, ebay, Amazon, Creative Market, the list goes on and on and have seen a little bit of money, but know there’s more out there for you.
Whatever your situation is, you’re in the right place! Opening up my own Shopify store, very quickly changed my entire life, and while I’m not promising massive amounts of money your very first month, what I AM saying is that most people don’t realize the POWER having your own Shopify store has.
Today, I’m going to be sharing my Shopify store income report for May 2018 (12 months of having the store)
Shopify Store Income Report – $133,031.80 (May 2018)
Most of you know that I’ve been selling on ebay for over 20 years now. Back before they were even CALLED ebay. 🙂 I was just a teen back then, but really realized the power of selling things online. It was a whole new world for me. An exciting world.
But there are several things I’ve always LOATHED about selling online.
- I HATE to ship products.
- I hate keeping track of inventory.
- I hate keeping everything perfectly organized to sell.
- I hate not being able to find something right as it sells.
- I hate following someone else’s rules.
- I hate when they CHANGE said rules and I have to go back through all my ads and completely redo all of them to comply.
- I hate feeling like I have no ownership over the store. Like I’m powerless.
- I hate not having the capability of making certain sales the way I want them to be, instead of working with the basic tools they give me.
- I hate being at the MERCY of a customer who does something shady and leaves bad feedback and everyone thinks it’s ME who has done something bad. Or competitors who leave negative feedback to ruin you (yep, it’s happened!)
So, while there’s a lot of good things about selling on a platform like eBay or Etsy, there are also a lot of bad things you MUST accept in order to sell on someone else’s “turf.”
I sold on Amazon, I’ve sold on Creative Market, I’ve sold on ebay, I’ve sold on a membership site, I’ve sold on a stock photo site, and I’ve sold on Shopify.
For me, out of all the options I’ve tried, Shopify is, HANDS DOWN, the best way to go.
Income total for May 2018 (Shopify store only; doesn’t include blog/misc. income) – $133,031.80
Traffic total (to my Shopify store only) for May 2018 – 16,861 sessions
Stats per product:
This is my favorite part of researching analytics. Figuring out which products sell (or get downloaded for free) the most. Stuff like this tells me EXACTLY what to create more of in my store and what to stop creating, so it’s something I gauge very heavily.
If you have the $79/month Shopify plan, which I do, you’ll get FANtastic analytics reports that will give you all this information broken down by product. I then go into my newsletter (I have ConvertKit and love them) and compare the two in order to get conversion rates.
New out this month were some complete systems. I had seen that my Romantic Complete System was doing well in sales and so I decided to add more of what was working. 🙂 I sold a total of 444 complete systems (they were $1 each) through the pitch of one email to my list. I feel like this was NOT profitable for what I usually make.
Here’s what the breakdown looked like for that one email:
- Romantic Complete System (31 sales)
- Complete Get Well System (390 sales)
- Complete Monster Happy Birthday System (7 sales)
- Complete Princess System (16 sales)
This was the first time I tested putting a picture of a product in my email and I feel like it didn’t get as many clicks BECAUSE of the picture. I’m thinking it’s because when I don’t show a picture, people go to the site out of curiosity, then once there, they already took the step, are there, and are more likely to go through checkout.
Though, I don’t usually have good success with $1 products. The price point is just too low to make any real good money. Moving forward, I’ll stop doing $1 sales and just do $7 sales with higher product values. I think even if I get less people to buy at $7, I’ll make more because the price point is higher.
“Pay What You Want”
I also did a “pay what you want” (minimum $1) on my Attributes of God Binder and that didn’t seem to work either. I made $15 on that and got a couple complaints about it.
I thought lowering the price of the binder and just letting them pick the price would be a good thing, but my audience clearly did NOT like it, so I won’t do that again. They saw it as begging for money. Which clearly, I make $2 million dollars a year, I don’t need to beg 🙂 but that’s how it “looks” apparently. I’ll just keep my binders at their normal price, but I did set the Attributes of God Binder at $1 moving forward.
My new binder out this month was my Graduation Binder. I made $42,217 in sales (!!!) on that binder this month and my posts on the blog promoting the binder hit Google’s first page search results, so I was getting a lot of traffic from Google for the graduation stuff. It was GREAT!
I didn’t create a whole lot of products this month because I was pitching my favorite-of-all-time course, The 90 Day Year. The course is only open for 5 days a year, in June, which sucks that it’s not open longer. It’s a fantastic course and if you time it right to get in, it’s DEFINITELY worth investing in. It flew my business like crazy since I’ve been using the system. I purchased it in June 2017 and I will be going through it again this year in June/July as a refresher.
I also just went through Marie Forleo’s B-School ($2,000 investment) and I didn’t like it. It didn’t help me personally at all. I only learned one new thing and tried that and didn’t really seem to help me. That was a complete loss for me. I didn’t ask for a refund (I personally don’t believe in that). Once someone gives me their digital stuff, I feel like I wouldn’t want someone to do that to me, so I don’t do that to others. But it’s not something I can personally recommend because it didn’t help me. That’s not to say it won’t help others, but it didn’t help ME.
This month, I also did some in-depth research.
One of my favorite apps is called LuckyOrange. I was pulling some stats and watching videos of people on my site and where they are reading, clicking, etc. I noticed on one that my Medical Binder video wasn’t displaying. They weren’t even paying attention to it. For whatever reason, the video was just “black”.
I knew I should put some sort of verbiage there to alert them, hey, this is a video of the Medical Binder, etc. so they’d know, just in case it WAS a black screen for anyone else. I added the words, ” What’s Included – Watch the Video Below:” to let them know.
It’s so important to have a heatmap on your store so you can catch things like this and improve and know where people are clicking. It really helps you see where you’re loosing customers, why they are not buying, pulling that trigger, etc. I try to look at my heatmaps and some videos every month. The LuckyOrange app is through Shopify and it’s only $10/month. It’s definitely worth it!
My top 5 products
You can see this months’ top 5 products by clicking the links below:
- Blogging Bundle
- Financial Freedom Bundle
- Household Binder
- Honest Bloggers Bundle
- Scripture Writing Binder
My 30-Day Series
If you are new in your store or it’s not making what you want, carve out the time for it. I created a brand new 30 Days to a Better Shopify Store series that you can check out here. It’s all the tips and tricks that I’m using to crush it in my store and it goes into massive depth of all the ins and outs of what to do, all step by step. I hope you check it out and I hope your store flies!
Ready to start up your OWN Shopify store?
Click here and you can get a 14 day trial FREE! It just might be the best move you ever make. It certainly was for me!