If you’re going to make money blogging, you need to think of yourself like a store.
Think about it from the ground up. When a brand new store is coming to a street near you, what does the process look like?
First, they usually send a postcard to all the people in the area alerting them that the store is coming soon.
Next, they start the construction phase. Then, once the store is built, they start stocking shelves and hiring employees.
A store would not open to the public until it’s shelves are completely stocked. In the same way, you don’t want to open your brand new blog until YOUR blog is stocked. You should have at least 20-30 posts live and active BEFORE you ever set your blog to be live.
Next, a store sends a follow up postcard to its community, announcing the store is now open, and usually giving them a coupon off their first purchase.
When you open your blog to the world, you should announce it everywhere, and have your newsletter subscribe all set up and ready to give out for free.
And while you SHOULD NOT sell ANYTHING on your blog until you have at least 50,000 pageviews per month (for many reasons), once you ARE able to sell, again looking at stores and what they do, you can bring those principles to what you do as a blogger.
There are some great trigger words and phrases that get people to buy. Just be sure that whatever you are selling is morally sound and is something you can stand behind whole-heartedly. After all, this is your name on the line and you always want to be found selling with complete integrity.
Top Phrases That Get People to Buy
Here are some popular phrases that get people to buy, trigger words, if you will, that will help increase your sales…
- Inventory won’t last long
- Be one of the few
- Only available to subscribers
- Best deal all year
- Would you be interested in…
- Best sellers
- Best deal of the year
- Biggest sale of the season
- Biggest sale of the year
- No one can beat our prices
- Guaranteed
- Imagine…
- Buy one, get one free
- Tested
- Be the first
- Closeout sale
- Bonus
- Going out of business sale
- When I started using this… (list a benefit)
- Hassle free
- Doorbuster deals
- Everything must go
- Ironclad
- Lifetime
- Small investment
- Hurry or everything will be gone
- Let me take care of that for you
- I’d be happy to solve this for you
- Exclusive
- Factory deals
- …for pennies a day
- New
- Half off
- Save 50% on additional
- Get this deal here only
- Mega sales
- Massive liquidation
- One day only
- Online sale only
- Only 10 available
- Protected
- Only 4 left
- Now
- Only available online
- All the bells and whistles
- Savings won’t last long
- Best selling
- Proven
- Cancel anytime
- Offer
- Secret Sale
- Results
- Refund
- Invitation only sale
- Members only
- Premiere
- Complete
- Pulled some strings to offer
- Get them while they last
- These deals won’t last
- Time is running out
- Join us
- Free trial
- Unbelieveable discounts
- While supplies last
The five most persuasive words in the English language are:
- You
- Because
- Free
- Instantly
- New
The five best words to use in copywriting are:
- Discover
- Share
- Increase
- Create
- Promote
Short Term Sales Pitches
Many sales are pitched toward being a short term sale. The intention is to increase the likelihood of a buyer making a quick and firm decision. Do they want your product or not. If they do, they need to hurry and get it, because it won’t be at that price or available for very long.
This is a huge marketing strategy that is very good at getting people to decide quickly and purchase.
Some bloggers even put a countdown timer for how long the product is available. This helps show a potential buyer how much time they have to decide.
Low Pricing Sales Pitches
Another marketing strategy is to price the product lower than any of your competitors. However, I personally feel, this is a huge misstep.
Buyers generally don’t appreciate or value your product or service if it is lower priced. I learned this very important strategy while selling on eBay. I used to price my items lower than anyone else and while I got a lot of sales, I found that I was working a lot harder than I felt I needed to. So, I began pricing my items higher than any other competitor and was the highest paid eBay seller in my niche and ranked in the top 5 most sales on any given day.
The trick to asking a higher price, is to POUR ON THE VALUE!!! It must be top-of-the-line best product ON the market in order to ask a more premium price. In my personal experience, this has always served me much better than producing a lower quality produce and selling cheap…and a huge bonus, you work less too!
Remember to always try to give something free with your product and clearly state WHY it is a better option than other items currently on the market. Be sure that your potential buyer knows exactly what buying your product will “fix” for them. Whether it adds time, value, money, etc. to their life, you must be clear in your marketing strategy exactly why they should buy and why they should buy from YOU.
Hi Sarah,
This is such a great list of words to use when we start promoting our own products or linking to affiliate sales. I had heard in the past that there were buying words that get people to buy.
It’s nice to finally have a list that I can turn to in order to start using them. I agree, it’s definitely important to pour on the value. The last thing I want to do is spend money on something that someone says is awesome, only to find out that it’s not.
Makes me feel like I wasted my money. Chances are, I’ll never listen to that person again, because I know that they can’t be trusted.
Thanks for taking the time to share this list with us, have a great day. 🙂
Susan
Sadly, in the blogging world, there are a MYRIAD of things that are “shiny,” but waste your time and money. I am EXTREMELY cautious who I personally trust online, whether a product, an affiliate, or even other websites and bloggers. We have to be careful, because there are SO many scams out there. The best advice I can give to avoid such scams is to follow someone for a long period of time, just as you’re doing. I’ve seen your name for a while now. Really dig deep into who you’re following. What’s their back story? Are they all about money? Or do they genuinely, out of their heart, truly care about their audience and pour on the love. Yes, we all make mistakes, we all mess up, but the pattern should be people OVER money! When you find those bloggers, you know you can trust them. 🙂
Sounds like you’ve done your homework! Thanks for the tips.
On a side note…can you tell me which plug-in you use for your share buttons?
Cheryl, glad you like it. For the share buttons, I wrote a post (here) all about which ones were the most accurate.
Thanks so much!
This was a great post and one I will bookmark to keep for future reference. I have realized that I have made a few mistakes in starting my blog (namely not having a backlog of posts on my blog; instead I simply started the blog and started to post). However, I am trying to rectify those issues and get things up and going the right way in order to make my blog look amazing. As always, thanks for sharing your knowledge and giving those of us just starting out a load of valuable information!
Absolutely Amy. Glad it’s helpful. <3 And don't worry...we ALL make mistakes along the way, because blogging is always a learning adventure. 🙂
“The best advice I can give to avoid such scams is to follow someone for a long period of time, just as you’re doing.” This is such good advice. Being relatively new in the blogging journey (just shy of a year), I’ve come across a ton of articles and courses- and knowing who to trust is super important. I have a list now and am working through my first course, and have some ideas for what next, but will keep listening and looking for feedback on them before I commit.
Glad it’s helpful Kate. 🙂